About the Founder
Lauren
Creator · Brand Strategist · Founder of On The Way
A practical approach. A personal perspective.
I walk a few steps ahead, then return to walk the path with you.
Creator · Brand Strategist · Founder of On The Way
A practical approach. A personal perspective.
I walk a few steps ahead, then return to walk the path with you.
I'm Lauren, a psychology graduate of National Taiwan University, an analyst at a Fortune 500 technology company, and a content creator with eight years of experience on Instagram.
Psychology helps me understand people. My work as an analyst helps me understand markets. Years of creating content have taught me how to make ideas clear.
I bring those perspectives together to help you build a brand around your expertise and connect it to a business of your own.
Featured in SOLER, discussing how I build my brand alongside a full-time career and make time for creative work over the long term.
I've built On The Way from the ground up. That experience shapes the practical support I bring to your brand, from finding its direction to creating work people recognize.
Helping creators build on their experience and perspective, develop a sustainable creative practice and shape a business that works for them.
WriteWay™ to Heal, WriteWay™ to Shine and WriteWay™ to Thrive: a writing journey from reflection to growth.
The On The Way newsletter, sent every two weeks, three editorial series and 381 published posts, with more to come.
For client results, see Content Strategy & Creation: Facebook page growth of 71% in three months and 1,600 new newsletter subscribers.
The way out
is the way in.
Your way forward begins with understanding yourself.